The Evernote Logo: A Perfect Example of Style, Color, Detail, and Meaning

As I delved deeper into the world of logos and branding identities, one icon that caught my attention was the Evernote logo. With its unique shape and versatility, it's no wonder why I've always been a huge admirer of this design. The story behind the Evernote logo is just as fascinating as its appearance.

After watching the YouTube video 'Icon to Interface – Evernote Trunk Conference' uploaded in September 2011, I finally gained insight into the origins of the Evernote logo. The video provided me with all the information I needed, thanks to ElephantChannel's tweet that led me straight to it.

The Evernote logo is more than just a visual representation of the brand; it's a perfect example of everything done right when it comes to catering for various physical and digital requirements. From its 16px favicon to browser extension icons in color and mono, iOS icons, Macintosh dock icon, and beyond, the Evernote logo seamlessly fits into every application.

What strikes me most about this logo is the combination of style, color, detail, and meaning. The particular shape of the elephant with the folded back ear reminds me of a document icon or a folded page in a book, exuding brandability. The design effectively communicates the idea that Evernote is all about organization and storing information.

In an era where logos are often criticized for being too complex or lacking in meaning, the Evernote logo stands out as a shining example of successful branding. Its versatility, combined with its unique shape and color scheme, makes it one of my favorite logos of all time.

Whether you're designing your own brand identity or simply appreciating the work of others, studying the Evernote logo can provide valuable insights into what works and what doesn't in terms of creating a memorable and effective visual representation.

Evernote logo white background